Wednesday, 10 January 2018

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Grow Your Fee - By KObaba Jornsen

I remember finishing a training session and a friend of mine; Oruz Kennedy asked a question, that question has made me develop a training series that i want to share briefly.

I want to say that financial independence comes by improving your performance and visibility with an intent of improving your pay and profitability. You can place a higher bill than what you are getting now, but I need to mention that you have to prove your value in order to prompt such positive response to your demand. Look around and you will see that lots of us (career people) started for free, then freewill, then a fee, more fee and much more fee. What has happened is that as we keep improving, proving our worth with good performance, we made a case for a good pay.

Its also good to say that your improvement must first reflect on your output before it reflects on your income. If your clients notice that you do what you do better, and you have the guts to quote a higher fee, you will get paid and get better pay as a result of that fact. Give people reasons why you deserve better, then they can accept to offer something better.

Secondly, integrity is in the circle of scarcity, and you all know that scarcity inflates cost, people with high level of integrity are scarce. Please, be honest, punctual, committed, open and accountable; it will help you whether you are a career person or an entertainer, this is a universal standard. Let your improvement come with lots of integrity, most people will easily hire who they have observed to be honest. They will pay for your being a man that matches word with action. A man once told me that the only reason he can't change his mechanic is that he is honest. Integrity has a way of making you deserve more.

Thirdly, I want to say that branding is power. Please don't be too casual that you don't know how to create a perspective and proposition that sales you good. The common terms that we use is 'packaging', so let me say package better if you want to show that you deserve better 'package'. A branded coverall, customized tools, car, Personal assistant, cozy office, classy business card, a smart look always, a good trademark, etc. can make a client perceive you better and bigger, then they will want to pay better.

Client Loyalty is my fourth point that can help you make more and much money. Keep the people you service forever or for a long term. Imagine if you are a blogger and the companies you blogged for have been with you for years and you have the ones who just came in. Same thing for a comedian, musician, graphics expert, dancer or cinematographer. You didn't do a one off and no more.

You satisfied them, maintained contact, made them keep calling you. I remember one of my clients was a N50,000 patron, now I do three gigs for more than a million naira every year. What happened was that i kept satisfying the client, retained the client and gave them reasons why I deserved much more. Loyal clients are the surest bet to referrals, please find out and you will understand this fact.

I want to end on this note and make this brief because I am talking about getting better pay.

Marketing makes you get more; this means you must consciously find a way to brand, promote, position, price well, get paid and make investment that will make you popular. Popular people in every field have an advantage that makes them deserve more. A good marketing strategy can bring you popularity, whether its slow but steady.

Please, 2018 comes with lots of promises, and you can get better pay, but let's do what we are supposed to do to make it happen. Thanks and expect success!

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