Social media has become a crucial platform to interact with customers, whether your company or church is large or small. But why is it important, and how do you ensure you’re giving the best care you can?
In this post we are going to look at 4 items applicable and translatable to local churches.
1. Our perception of our church may not match our community’s perception of our church. There’s a massive difference in the amount of companies (80%) who believe they offer great customer service and what the actual public thinks (8%). Is there an imbalance regarding your church’s reputation? Do you truly know how your church is viewed in the community? Is your church really “the friendliest church in town” like you think it is?
2. Experiences your members have at your church should make them want to invite others to join them there. When we have a great experience or great meal at a restaurant, we tell our friends. Does the weekly worship service, the community built in small groups, or the life-change experienced on mission with those in your church motivate members to tell others about it? Are your members walking billboards for your church and their Savior?
3. Leaders and staff should be responsive to questions or comments from members. If your staff is involved in the daily lives of members, there will naturally be ongoing conversations about what’s going on in the church. Do your members feel informed and involved in the decisions of the church? Or do they feel like things are run behind closed doors?
4. Communications from your church should be personalized as much as possible. When your church sends out emails or mailings, the information that is being shared should convey warmth and fondness. Personalization of communications can make the difference in people understanding and retaining the information or ignoring it completely. Is your welcome letter to guests personalized? Do you tailor messages to different groups or do you blast out information regardless of who the audience is?
I understand there is a difference in customer service and communication to church members and guests. I also realize church members shouldn’t have a customer mentality.